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12 Quick Tips for Designing Effective Marketing Emails
In this blog post, we’re going to discuss recent trends and best practices for designing email templates. As we go, we’ll see a variety of challenges in delivering an optimized email marketing...
View Article7 A/B Tests for Optimizing Email Marketing
One of the great aspects of email marketing is that it presents infinite opportunities for optimization. Subject lines, pre-headers, formatting, and even button color can all be tested to improve the...
View ArticleFive Essential Email Marketing Campaigns
Email marketing has consistently proven itself as one of the most valuable online channels for reaching your end users. It is surprising then studies also finds that companies are relegating a smaller...
View ArticleWhat Does It Take To Retain Customers?
Gone are the days when companies could fixate only on transactions and conversion rates, and neglect other customer touchpoints. Today, customers easily compare your pricing with your competitors,...
View ArticleFour Email Deliverability Best Practices
Being a successful email marketer requires creative and technical knowledge. If you don’t have a healthy mix of both, your email marketing program will suffer. One of the most important technical...
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The Email Marketing Equation (and How You Can Master It)
Assessing the performance of your email marketing strategy can be daunting at first. There are many metrics you can look at: bounce rate, open rate, click-through rate, unsubscribe rate, reactivity...
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